Say again? A right wing think tank has published a report by economist Tim Leunig suggesting Northerners head South because our great cities are in irreversible decline? And he's only ever been up here once before?
Delicious. And excellent grist for the North's news mills.
As 'named' cities, there was huge fun to be had at the Sunderland Echo while the Bradford Telegraph & Argus treated it a bit more seriously.
But perhaps the best coverage (unsurprisingly) was in the Liverpool Echo, which has its home in the other notable city named in the report. Under the headline Meet the boffin who says 'abandon Liverpool' it went on to publish his email address at the London School of Economics.
Genius.
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